Exibindo postagens com a tag: internet

Nossa nova apresentação institucional:

When savvy consumers are in the market for something — a new pair of kicks, a sweet DSLR camera, hair pomade, a toaster — they turn to the web, knowing there’s a wealth of knowledge and information to be had. Butwhere on the vast Interwebs do they look? Well, that depends on what they want to buy.

According to data from M Booth and Beyond, different product categories compel people to seek information and reviews from different sources on the web. Consumers tend to go the company website for electronics, they rely on search for travel and they go to discussion forums to see what people think about different car models. Consequently, consumer electronics companies better have a pimped-out website, travel brands ought to put some dough into SEO and car companies better pay attention to what people are saying about their vehicles’ performance. Continuar lendo »

Video legendado para uso educativo. Jonathan Mildenhall, Vice-Presidente de Estratégia Global de Publicidade e Excelência Criativa da Coca-Cola, apresenta em Cannes 2011 o Projeto “Conteúdo 2020″. Um dos melhores documentos sobre as modificações da função comunicação no marketing da era da cultura de convergência.

http://www.youtube.com/watch?feature=player_embedded&v=0LXpy-PU1-Q